Wine Estate | Healdsburg, CA
Full-time | $90,000–$115,000 DOE
About the Role
Currently looking for a hospitality-driven Guest Experience & Retail Manager to oversee all aspects of the estate tasting lounge and direct-to-consumer environment. This role combines leadership, service innovation, and operational excellence to deliver elevated, memorable guest experiences while driving wine sales and brand loyalty.
You’ll lead a small, committed team and collaborate across departments to bring our story to life—from the moment guests book their tasting to long after they leave with bottles in hand. If you’re energized by hosting, leading people, and thinking like an entrepreneur, this could be your perfect fit.
Key Responsibilities
Hospitality & Guest Experience
- Ensure every visitor encounter reflects the brand’s values, voice, and quality standard
- Continuously refine tasting experiences, reservation flow, and service offerings
- Maintain a guest-first culture—resolving service issues, coaching team members, and celebrating wins
Team Leadership & Training
- Lead a team of wine educators and support staff, setting clear expectations and fostering accountability
- Hire, train, and mentor new team members; ensure everyone is fluent in brand storytelling and sales goals
- Provide hands-on coaching in areas like sales conversion, wine club onboarding, and CRM best practices
Retail & Sales Operations
- Oversee POS systems, reservation platforms, and inventory processes
- Manage day-to-day reporting, cash handling, and reconciliation procedures
- Optimize product mix, visual merchandising, and retail strategies to drive engagement and revenue
Collaboration & Brand Alignment
- Partner with DTC, marketing, and winemaking teams to support events, launches, and promotional campaigns
- Ensure alignment on messaging, storytelling, and guest communications
- Provide feedback and insights on visitor trends and opportunities for enhancement
Performance & Planning
- Monitor KPIs such as revenue per guest, club conversion, and staff productivity
- Contribute to annual budgeting and P&L performance for the visitor center
- Help develop new concepts and programs to keep the guest experience dynamic and differentiated
You’re a Great Fit If You Have…
- 3+ years in wine hospitality or luxury retail with supervisory experience
- Proven leadership and coaching skills; ability to inspire high-performing teams
- Strong communication skills, both written and verbal
- Familiarity with systems like Commerce7, Tock, or WineDirect a plus
- Organized and metrics-minded—you know how to track, pivot, and improve
- Bachelor’s degree preferred; equivalent experience considered
- Ability to work weekends, holidays, and occasional extended hours for events
- Comfort lifting up to 50 lbs and standing for long periods
Compensation & Perks
- Salary range: $90,000–$115,000 annually
- Medical, dental, and vision coverage
- PTO and paid holidays
- 401(k) with employer contribution
- Wine club discounts & staff allocations
- Career development opportunities within a growing estate brand